The first QSR International software product was developed by Tom and Lyn Richards. NVivo is used predominantly by academic, government, health and commercial researchers across a diverse range of fields, including social sciences such as anthropology, psychology, communication, sociology, as well as fields such as forensics, tourism, criminology and marketing. NVivo helps qualitative researchers to organize, analyze and find insights in unstructured or qualitative data like interviews, open-ended survey responses, journal articles, social media and web content, where deep levels of analysis on small or large volumes of data are required. NVivo is a qualitative data analysis (QDA) computer software package produced by QSR International.
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